Pakistan moves 6 points vertical in latest WEF Tourism Index

Pakistan has moved up six places in the World Economic Forum’s (WEF) Travel and Tourism Development Index 2021.

Pakistan’s ranking improved from 89 to 83 this year among 117 countries in 2021, according to the latest edition of the index published in May 2022 . Pakistan’s overall Travel & Tourism Development Index (TTDI) score also improved to 3.6. The countries are scored on a 7-point scale where 1 is considered worst and 7 best. The study showed that the tourism sector is showing signs of recovery in many countries after being hard hit by the COVID-19 pandemic.

Pakistani tourism companies and government organizations welcomed the development and vowed to make tourist destinations more sustainable.

Overall, Japan has occupied the top spot on the latest edition of the index. Japan is followed by the USA, Spain, France, Germany, Switzerland, Austria, Singapore and Italy which have been ranked in top 10 on the Travel and Tourism Development index, respectively.